Winery clients kept hitting the same wall. They’d install a standard WooCommerce subscription plugin expecting it to run their wine club, and within a season the support emails would start. Members asking to skip a shipment, pick up in person instead of paying for freight, or get their member discount on a bottle they bought outside the box. None of that comes standard. Subscription plugins are built for software and generic retail, where every renewal looks identical. A wine club doesn’t work that way.

That gap is why the Wine Club Plugin for WooCommerce. It was built by a former wine club manager who’d lived the problem from the winery side and knew exactly what was missing: flexibility, simplicity, and tools that save time on shipment day. Ten years and hundreds of batch runs later, it’s still built around that same brief, refined every season by feedback from the wineries actually running it.

Why Wineries Need a Different Solution

Off-the-shelf subscription plugins assume every renewal is identical: the same product, the same price, the same address, until the customer cancels. Wine clubs break that assumption constantly. Members skip shipments around travel, switch to local pickup for a season, and expect their discount to apply across the whole store, not just the box. Wineries, meanwhile, need to process hundreds of those variations in one sitting, not one order at a time.

Getting a WooCommerce wine club right starts before checkout, too. See our guide to crafting a winery website built around your wine club for how the rest of the site needs to support it.

Key Features of Our Wine Club Plugin

• Choose Your Own Wines – Members build their own shipment from your shared list, automatically capped at their tier’s bottle count, with a default box for anyone who skips it
• Skip Shipments – Members can pause subscriptions without cancellation
• Local Pickup – Coordinate pickup arrangements alongside standard shipments
• Custom Discounts – Implement member-exclusive pricing with granular control
• Batch Order Processing – Run an entire wine club shipment in minutes, not one order at a time
• CRM Notes & Custom Fields – Keep the member details your team actually needs on hand

Proven in the Wine Industry

Our plugin is already running successfully with wineries like Blue Jeans Wine Club and Bannister Wines, helping them streamline operations and keep members happy.

After more than a decade, we’ve seen it handle everything from boutique clubs with a few dozen members to larger wineries processing hundreds of shipments at a time.

Learn More

Explore WP Club Connect to see full details.

Or contact us to discuss if this plugin is right for your winery.